A new exhibition for Cairns Museum

On Friday 28 May, Cairns Museum opened a new temporary exhibition called Reef Productions: migrants, makers and merchandise.  Timed to coincide with Reconciliation Week, the exhibition explores the story of a Cairns-based screen printing company that began in the 1970s. Running for almost 20 years, the owners hand printed and manufactured souvenirs using licenced designs from established Indigenous and non-Indigenous artists. The result is an extraordinary array of works on linen and paper, and a multilayered story that has been a pleasure to explore.

The exhibition showcases only a small selection of works due to the size of the gallery. Featured, however, are items from each era of ownership, and works by as many artists as possible. Also included is a recreated trade stand, based around photographs from the Sydney Trade Fair, and a screen printing interactive based around a previously unseen work by Rosyln Serico (Kemp). The opening was a chance for owners and artists to reconnect.

A chance meeting Leads to ACQUISITION

I first came across the name ‘Reef Productions – Made in Cairns’ on a tea towel in 2015 when I was curating one of the galleries for Cairns Museum’s redevelopment. I can remember being curios but at the time was too busy to delve deeper.

Fast forward four years, however, and it’s a different story. Whilst viewing the Thancoupie “A Legacy of Cultural Power” exhibition at CIAF in 2019 I was introduced to Andy and Joan Csorba while standing in front of a large screen print on fabric. ‘Have you ever heard of a company called Reef Productions’, I asked? ‘Yes’, grinned Andy, ‘we used to own it.’ And so began my, and Cairns Museum’s, Reef Productions journey.

After visiting the Csorba’s farm to view the material, I discussed the collection with Cairns Museum. Museum Manager, Suzanne Gibson, sought funds to undertake a significance assessment and I, along with Indigenous cultural worker, Nerelle Nicol, began a period of detailed research and analysis. As part of the project, I was required to mentor Nerelle and suppport and undertake research. Nerelle worked closely with the Indigenous artists and this was critical to building an understanding of the content, context and personal stories within the artworks and company history. At the same time, I met with former owners and the artists who had worked with them to create designs.

From its beginnings in the front room of a house in Cairns’ northern beaches, Reef Productions produced portable souvenirs that illustrated the tropical charm of Far North Queensland. It also worked on commission, creating items for organisations or special events and anniversaries. When the company changed hands in the mid-1980s, the designs evolved to include Indigenous culture and stories. Andy worked with a range of artists, including Thancoupie, Jenuarrie, Roslyn Serico (Kemp), Connie Rovina (Barker) Heather Walker, Ludij Peden and Joan Boissevain.

Our research uncovered a story and collection with multiple layers and threads. All participants had some sort of migration story to tell – they had all moved to Cairns, be it from areas within Queensland, Australia or from overseas. The Indigenous artists bought a cultural dimension to the business – through their design style, working for Queensland Aboriginal Creations or through their personal experience of mission life an search for identity. Embedded too, were stories of environmental change, tourism and lost heritage places. We found out about the different artists, their work and inspiration, and their relationship with Reef Productions.

Research into other collections showed that some of these works are held by Queensland Museum and many by the State Library of Queensland in the Glenn R. Cooke Souvenir Textiles Collection. Our work contributes detailed provenance knowledge to these collections, and to understandings of souvenir production at this time.

These findings, as well as the extraordinary aesthetics of the collection, are just some of the reasons Cairns Museum decided to acquire it. They then applied for funding to support Nerelle and I to co-curate the Reef Productions Exhibition.

Curating Reef Productions

From the outset we knew we did not have the space to do everything we wanted. We chose to focus on the evolution of the company, in particular the works produced by artists working during the Csorba ownership period. Community engagement continued throughout the production of the exhibition. Artists and owners reviewed all text, and choice of artwork – with the right of veto. 

Generous donations by former owner, Georgie Zeiger, and items by Charters Towers’ artist Jim Arena, and Daintree’s Betty Hinton, were included in the early section of the exhibition. Sadly, we had to leave out one of Jim’s original ‘pencil roughs’ created for his design of Freshwater Station. However, he has generously agree to donate it, and the tea towel, to Cairns Museum.

Staff and volunteers at Cairns Museum worked tirelessly behind the scenes to support the preparation of materials for display. This included doing framing workshops, sewing supports and creating backing boards for the textile works. The exhibition was installed by Michael Marzik.

Although only a small selection of pieces are on show, this project celebrates the work of these artists and entrepreneurs. From a museum perspective, it illustrates the value of contemporary collection, the importance of community engagement, the need for copyright vigilence and the joy of research and discovery. And, as a story, it represents the importance of relationships – for those who were part of Reef Productions and those involved in putting this research and exhibition together.

The exhibition is on at Cairns Museum for three months from 29 May 2021.